The Well Fed Dog company, of Newton Highlands, will sample and sell its all-natural, grain-free and slow-cooked dog food at the SoWa Open Market in South Boston this summer, beginning on June 17. “We’re the first dog-food company to be exhibiting at SoWa, representing a rising interest among pet owners in feeding their dogs higher quality food,” says John Edwards, founder of The Well Fed Dog. “We’ll also be in several other farmers’ markets, including Belmont, Natick and Wayland.”

Edwards says that shoppers who are passionate about buying and eating local food can feel good about his product, which is created with local farmers’ market produce, fresh salmon from Boston, and local lamb, human-grade beef, low-glycemic sweet potatoes, antioxidant-rich blueberries and flaxseed. “People need to be more discerning than ever about what they are feeding their pets because of widespread recalls, the pet obesity epidemic and ingredients that are increasingly being sourced from China,” says Edwards. “Summer is an ideal time to make a dog-food switch for more energy during the warmer weather. Our customers are often amazed by the increased energy and improved appearance they see in dogs that start eating our food.”

The SoWa Open Market is located at 500 Harrison Avenue in Boston. For more information about The Well Fed Dog call 617-519-1738 or visit WellFedDog.com.